Once upon a time, it was only necessary to have a website. Then blogs became important. Now you need to think about social media with tools like Twitter and Facebook.
If your business has a second or third off-shoot with its own site and own blog, you could easily have 4 or more places to login and update. Add to that an order fulfillment service or payment gateway and all the social media sites… That’s too much.
You should no longer consider these things as separate entities but should consider them different pieces of a web presence. The more we can consolidate the management of that web presence, the easier your life will be.
There a few things that we aimed to accomplish for our All-in-One BlogSites:
- They must be easy to use.
- They need to handle any type of content – video, photos, text, etc.
- They must have great search engine visibility.
- They should allow visitors to connect:
- Ability to leave comments
- Accessible links to social networks and other sites.
- Feeds from twitter, etc.
- They should publish an RSS feed, which:
- Allows people to subscribe
- Can push content to directories and aggregators (great for building links)
- Can push links to Twitter, Facebook, etc.
Some technical considerations:
- No Flash allowed.
- Search engines can’t read Flash sites.
- They must be HTML and CSS based.
- Makes it crawlable by search engines.
- Makes it visible to iPhone (and now iPad) users
- It would include a Content Management System (CMS).
- Allows a user to update content
- No need to know anything about HTML code
- No need to call a web designer every time something needs updating.
WordPress is all of those things.
Google Loves WordPress
Perhaps the biggest reason to use WordPress is that it takes care of most of the on-page SEO issues right out of the box. With the right plugins and settings, it can be made to work even better and is in fact recognized by Google as the #1 CMS to use for SEO.
Matt Cutts is the head of the spam (actually anti-spam) department at Google, which makes him basically THE authority on SEO. Why is the head of spam the authority on SEO? Because to combat spam, you need to know the difference between good content and spam and then tweak the Google process for discovering good content. There is probably no one more directly connected to the process of how and why sites rank or don’t rank in Google.
In this video, he does a great job of explaining what Google looks for, why WordPress is ideal and why he uses it himself. He gets into some tech talk but makes it very accessible. It is well worth watching for anyone interested in blogging and/or improving their site’s SEO.
Easy to Sign Up & Easy to Use
Best of all, unlike the standard WordPress site or a standalone theme that you might purchase and download, our sites require no download or installation of any kind and you can get one in less time than it took to read this article.
Our sites are created using a networked version of WordPress known as “Multisite”, making it possible to run an entire network of sites, all managed and hosted in one place.
You can sign up for a site in seconds. No downloads. No installation. No upgrades or backups to worry about. Ever.